How to Use ABSF | artbeatsantafe

Thank you so much for becoming one of our valued clients! We want you to get the most out of your investment with us. Here are some suggestions we’ve gathered together after a year in business.

Feel free to print these documents for your own use.

Pre-Checklist

Here’s what you need to do as soon as we agree to conduct business together to make the most of our social-media campaign:

Give us a title for the event, e.g. “The Great Santini’s One-Person Exhibition at XYZ Gallery.”
Send at least six good images for us to post. People tend to respond better to new images with less text. Artists in their studios is a popular theme.
Suggest links and other background material for us to research pre-interview.
Let us know which #hashtags and tag words we should use from our marketing end. (Hint: you’ll probably want to tag the artist, your gallery’s social media accounts, the event itself)
Like and follow us on Facebook (@ArtBeatPresents), Instagram (@artbeatsantafe), and Twitter (@ArtBeatSantaFe) so we can start tagging each other (see “cross marketing” below).
Like and subscribe to us on YouTube.
Sign up for our mailing list from our website.

Here’s what we’ll do for you:

Start a social-media campaign about your event well in advance of its calendar date.
Conduct a series of professional yet highly accessible interviews with your artists/curators/gallery staff. (This means we’ll do our homework!)
Automatically add our own proven hashtags, e.g. #art, #SantaFe, #ArtBeatSantaFe, #RailyardArtDistrict, #CanyonRoad, #DowntownSantaFe, #SilerDistrict
Like and follow you on your Facebook, Instagram, and Twitter accounts so we can start tagging each other (see “cross marketing”)
Like and subscribe to your YouTube channel.
Sign up for your mailing list from your website

Post-Checklist

Here’s how to use ABSF to enhance your ROI on email and other marketing:

Share the video file we sent you with collectors in a gallery email. (Be sure to include us in your mailing list. If you bcc your recipients, we won’t have access to your mailing list.)
Share our videos/posts on your own social-media accounts (Facebook, Twitter, Instagram, and YouTube), with hashtags. If you need help, let us know! Please be sure to tag us whenever possible.
Add our video, with its short recap if applicable, to your gallery website. Invite your artist(s) to do the same if they have their own website and social media accounts. This is your content; use it however you wish!

Here’s what you’ll get from us:

A short summary about the interview, written by art historian Kathryn M Davis (mid-tier pricing and above).
We'll continue posting, similar to the pre-campaign, including links to the broadcast and the video file itself.
We will pay to boost your broadcast post from our social media accounts (mid-tier pricing and above).
Within a couple of weeks post-event, we’ll send you a brief summary with statistics from our accounts, including how many people viewed your video and where they are from (mid-tier pricing and above).

Why do cross marketing?

Google likes it when we cross market—that is, share our online resources. The reason for that is that it creates backlinks.

Here’s what Google says about backlinks: "The more backlinks you have pointing back to your site, the more popular it will be" And isn’t that what we’re all after? Because more hits, likes, reposts, replies, emails, traffic, buzz = more money for all of us!

Any information we may gather from you is, of course, confidential.

Click here for a downloadable PDF version of the Pre-Checklist.

Click here for a downloadable PDF version of the Post-Checklist.